Analiz Damián   
Lead Product Designer    
UX Strategy & Systems

I design digital products that bridge user needs and business goals — from early research to shipped experience. 10+ years working with global teams across banking, fintech, telecom and fintech.

The designer behind the work

A decade of designing digital products, 5 years leading teams. I collaborate with bilingual, cross-cultural teams across banking, telecom,hotel industry, and AI-powered mobile experiences — staying close to the problem, the data, and the decision-makers until the thing ships right.

EXPERTISE

From insight to impact

From strategy to execution, I help teams build products that users actually want to use.

UX Research & Strategy icon
UX Research & Strategy

I map the gap between what users need and what the product delivers — turning insights into clear direction using Double Diamond and Design Thinking frameworks.

Product & Interaction Design icon
Product & Interaction Design

End-to-end design for web and mobile: accessible, conversion-focused, and built for handoff. I work embedded in agile teams through planning, refinement, and delivery.

Design to Launch — Webflow and Framer icon
Design to Launch

I take a product from concept to live — designing and building in Webflow or Framer. Fast to market, no fidelity lost, no full dev team needed.

01 Portfolio
ihg

A culinary journey awaits: IHG's new restaurant lineup

Introducing IHG's all-new website dedicated to showcasing our diverse range of dining experiences across the globe! Explore our culinary world with just a click, where you'll discover an array of enticing restaurants, each offering a unique gastronomic journey.

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IHG restaurant discovery website — UX design case study by Analiz Damián
02 Portfolio
MOVISTAR

From good to great: Unveiling our ecommerce makeover

With a fresh, user-friendly interface, improved navigation, and enhanced features, we've taken online shopping to the next level. Our goal was to make your online shopping journey smoother, more enjoyable, and more accessible than ever before.

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Movistar ecommerce redesign — UX design case study by Analiz Damián
03 Portfolio
MONTE JEWERLY

Elevating Jewelry Shopping

Our goal was to make your jewelry shopping experience not just about products, but about the user preferences, their style, and their unique journey.

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Monte Jewelry shopping experience — UX design case study by Analiz Damián
START HERE

Good products start with the right conversation.

Tell me what you're working on — I'll tell you how I can help.

analiz.damian@gmail.com
Based in Lima, Peru
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